Marketing
What we tried, what worked, what didn't. Honest founder marketing notes.
5 posts in this category.
Marketing
App Store Optimization for a Niche Outdoor App
What actually moved installs for Baseline Maps — and what didn't. ASO advice that's specific to outdoor apps, not generic SaaS marketing playbooks.
By Baseline Maps Team · May 25, 2026
Marketing
The Honest CAC Math for an Indie Outdoor App at $34.99 a Year
What it actually costs to acquire a subscriber for a $34.99-a-year outdoor app, and the LTV math that pushes a niche product toward community-first growth.
By Baseline Maps Team · May 25, 2026
Marketing
We Tried Google Ads for an Outdoor App. It Didn't Work.
A modest paid-ads experiment over a few months underperformed for our niche outdoor mapping app — here's what we learned, and why we turned it off.
By Baseline Maps Team · May 25, 2026
Marketing
How a Reddit Post Outperformed Our Paid Ads
One unpaid Reddit comment in r/flyfishing brought in more genuine signups than our paid-ad experiment ever did. Why community trust beats broadcast for outdoor apps.
By Baseline Maps Team · May 25, 2026
Marketing
Why We Don't Have a Marketing Team (And What We Do Instead)
Most app companies have a marketing team. We have a feedback box and an Instagram inbox. Here's why — and how we grow without one.
By Baseline Maps Team · May 25, 2026