Marketing
What we tried, what worked, what didn't. Honest founder marketing notes.
5 posts in this category.
Marketing
App Store Optimization for a Niche Outdoor App
What actually moved installs for Baseline Maps — and what didn't. ASO advice that's specific to outdoor apps, not generic SaaS marketing playbooks.
By Baseline Maps Team · May 25, 2026
Marketing
We Tried Google Ads for an Outdoor App. It Didn't Work.
Three months of Google Ads, several thousand dollars, and what we learned about paid acquisition for a niche outdoor mapping app — most of it disappointing.
By Baseline Maps Team · May 25, 2026
Marketing
The Honest CAC Math for an Indie Outdoor App at $34.99 a Year
What it actually costs to acquire a subscriber for a $34.99 yearly outdoor app, the channels that hit and missed, and the LTV math that decides whether you spend or save.
By Baseline Maps Team · May 25, 2026
Marketing
How a Reddit Post Outperformed Three Months of Paid Ads
One unpaid Reddit post in r/flyfishing drove more qualified installs than three months of Google Ads. Why community channels beat broadcast for outdoor apps.
By Baseline Maps Team · May 25, 2026
Marketing
Why We Don't Have a Marketing Team (And What We Do Instead)
Most app companies have a marketing team. We have a feedback box and an Instagram inbox. Here's why — and how we grow without one.
By Baseline Maps Team · May 25, 2026